Absolut Vodka
Absolut sought to reach patrons in destination neighborhoods like South Beach, New York City, Los Angeles, San Francisco and Las Vegas and inspire them to try the new Absolut Pears flavor. The Ecast media network aligned the Absolut Pears brand with music, art and entertainment and allowed patrons to learn cocktail recipes and view live action videos of a bartender preparing the ìPearsî cocktails. The campaign ran for three months in 3,000 locations where Absolut was served and generated 57 million advertising impressions and 418,000 mini-site launches contributing the 4.5% increase in cases of Absolut vodka sold.

Jameson Whiskey
Looking to dust off the image of a stodgy brand consumed only on St.
Patrick¹s Day, Jameson Whiskey used the Ecast touchscreen media network to inspire bar patrons to order it throughout the year. The campaign was targeted by DMA and helped patrons find interesting ways to enjoy the brand.
Existing print creative was re-appropriated into video and Flash-animation by the full-service Ecast creative team. Throughout the campaign product shipments surpassed sales projections by 97% and volume sell-through surpassed projections by 380%.

Jeep™ Compass
Seeking alternative advertising routes off the well-traveled roads of television commercials and newspaper ads, Jeep turned to the Ecast Network to promote its urban sport vehicle, the 2007 Jeep Compass. Throughout the effective three-month campaign Jeep received an impressive 8.3% click-through rate following song-selection, and saw users spend an average of 5 minutes exposed to, and 53 seconds interacting directly with, the brand. Moreover, almost 40,000 people provided contact information to learn more about the Compass.

Verizon Wireless®
Verizon Wireless launched a targeted campaign on the Ecast Network that promoted their new V CAST music service in top metro-markets. A specially branded Mini-Site and 30-second V CAST commercial showed patrons how to download music to their wireless phones and PCs with the new service.

Heineken® and
The Grammy Awards®
Heineken’s “Go Totally Live” campaign featured branded Heineken-Grammy albums and a branded music trivia game that awarded random winners additional song credits. Patrons could also send text messages from their mobile phones for a chance to win tickets to The 2006 Grammy Awards®. Heineken executives observed response rates that reached 15% and saw patrons “lined up behind the jukebox” to participate.

Southern Comfort®
SoCo brand managers utilized Ecast’s interactive touchscreen jukeboxes to launch a targeted advertising campaign that offered user-selectable drink ideas at the point-of-purchase. The SoCo marketing team launched a follow-up campaign where patrons could enter their contact information for a chance to win an MP3 player while browsing for music.

Stolichnaya Vodka®
Stoli utilized Ecast’s interactive touchscreen jukeboxes to launch a targeted advertising campaign that also influenced product R&D. Patrons picked new vodka flavors and entered their demographic information while browsing for music.